Legal & IP·4 min read
Business Pivots: How to Legally Change Your Company Name
Rebrand without legal loose ends—reserve the new name, pass special resolution, file MGT-14 and INC-24, then update PAN, GST, and bank in one sweep.
December 12, 2023
What you'll take away
- RUN name reservation must approve new name before EGM.
- Special resolution and MGT-14 within 30 days of resolution.
- INC-24 with altered MOA for new name certificate.
- Pelago manages ROC filings and bank/GST amendment letters.
When startups rename
Pivot, merger of brands, or investor trademark conflict drives name changes. Customers see marketing rebrand; lawyers see ROC, tax, and contract updates.
Skipping MCA steps leaves you invoicing under a name the government does not recognise.
Step-by-step ROC process
- Board meeting to propose change and authorise RUN filing.
- Reserve name via RUN or integrated flow—have 2–3 options.
- EGM with special resolution (Section 114).
- File MGT-14 within 30 days.
- File INC-24 with altered MOA and resolution.
- Receive fresh COI with new name.
Founder tip: Pause new contracts for 2 weeks during change—or sign under old name with assignment clause.
After COI: mandatory updates
- PAN name change application on NSDL.
- GST amendment on portal.
- Bank account name change with fresh COI and board resolution.
- Update IEC, PF, ESIC, insurance, and active customer contracts.
IP and marketing
File new trademark if brand word changed; assign old TM to company if keeping rights.
Update website CIN display, email footers, and App Store listings.
Timeline and cost
ROC leg: 3–6 weeks. Bank and GST: 2–4 weeks parallel. Budget ₹15,000–₹40,000 all-in with professional fees.
Pelago runs rename playbooks so payroll and GST filings do not break mid-month.