Lesson content
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What you'll take away
- File before big marketing launch.
- Assign logo IP from designer to company via contract.
- Check international Madrid protocol if expanding abroad.
What to protect first
Word mark for brand name; logo as separate device mark if design is distinctive.
Tagline only if central to marketing.
Domain + trademark + company name alignment reduces impersonation.
Class selection (Nice classification)
Class 35: business services, advertising, SaaS sales often here.
Class 42: software development, SaaS platform services.
Class 9: downloadable apps sometimes.
File in classes you use now and plan in 3 years — extra classes cost more but prevent copycats.
Timeline and process
Search → file TM-A → examination → objection reply (if any) → journal advertisement → registration certificate.
12–24 months typical; ™ symbol allowed while pending.
Use ® only after registration certificate.
Enforcement in India
Monitor IP India journal and Google Ads for copycats.
Cease-and-desist → opposition proceedings → civil suit as escalation.
Marketplace takedowns need registration proof.
Founder checklist
- File before big marketing launch.
- Assign logo IP from designer to company via contract.
- Check international Madrid protocol if expanding abroad.