Lesson content
Scroll through numbered sections or jump via the outline.
What you'll take away
- Onboarding sequences after signup.
- Payment reminders and GST invoice links.
- Webinar and demo follow-ups within 24 hours.
- Regional language templates for Tier-2 expansion.
Why WhatsApp in India
500M+ users; open rates beat email for SMB outreach.
WhatsApp Business API (via BSPs like Interakt, AiSensy, Gupshup) enables broadcast at scale with opt-in.
Compliance basics
Opt-in consent required — no purchased lists.
Template messages need Meta approval for promotional content.
DND / TRAI rules for SMS overlap — WhatsApp is separate but brand trust is one.
What works for founders
- Onboarding sequences after signup.
- Payment reminders and GST invoice links.
- Webinar and demo follow-ups within 24 hours.
- Regional language templates for Tier-2 expansion.
What fails
Broadcasting discounts daily without segmentation.
No opt-out path — users block and report.
Using personal WhatsApp for 500+ leads — account bans.
Metrics
Track delivery, read, reply, and conversion to call booked — not vanity reads alone.